In recent years, the evolution of business practices related to new technologies has tested the legality of binding agreements. Although the Supreme Court still considers that certain binding agreements are illegal per se, the Court in fact uses an analysis of the rule of reason, which requires an analysis of the effects of foreclosure and an affirmative defense of justifications of effectiveness. [9] In the case of other offences themselves, such as agreements of . B open price agreements, claimants are not required to define the relevant product markets or to demonstrate that the defendant has market power in a relevant market. In addition, some courts have shown that they are willing to consider commercial justifications for the alleged link (24), and some courts have required proof that the link has anti-competitive effects. (25) 45. See Jefferson Parish, 466 U.S. at p. 9 (recognising that some binding agreements are in themselves illegal). (1) they are two separate products or services, (2) the sale or agreement to sell one is linked to the purchase of the other tied product, (3) the seller has sufficient economic performance on the market for the tying product to restrict trade in the tying product market, and (4) a significant level of intergovernmental trade in the tied product is affected. (23) The Guidelines on Enforcement Priorities referred to in Article 102 set out the circumstances in which tied selling practices are to be adopted. First of all, it is necessary to determine whether the accused company holds a dominant position on the market for related or related products[31]. The next step is to determine whether the dominant undertaking has linked two different products.
This is important because two identical products cannot be regarded as interconnected within the meaning of Article 102(2)(d) of the wording, according to which products are to be regarded as related if they do not contain compounds `by their nature or commercial use`. This leads to problems in the legal definition of what amounts to an obligation in scenarios of selling cars with tires or selling a car with a radio. Therefore, the Commission provides guidance on this issue based on the Microsoft judgment[32] and stating that “two products are separated if, without coupling or bundling, a significant number of customers purchase or would have purchased the tying product without also purchasing the tied product from the same supplier, which would allow independent production for both the tied product and the tied product”[33]. The next question is whether the customer was compelled to purchase both the tied and the tied products, as stated in Article 102(2)(d): `to make the conclusion of contracts subject to the acceptance of additional obligations by the other parties`. In the case of contractual arrangements, it is clear that the criterion will be met[34]; For an example of a non-contractual commitment, see Microsoft.[35] The classification of an undertaking as anti-competitive also concerns the question whether the link may have a crowding-out effect. [36] Examples of tied selling practices with anti-competitive foreclosure effect in case law include: IBM[37] , Eurofix-Bauco/Hilti[38], Telemarketing/CLT[39], British Sugar[40] and Microsoft[41]. Next, the dominant undertaking has the defence that it can foresee that tying is objectively justified or increases efficiency, and the Commission is prepared to examine claims which, by coupling, may lead to economic efficiency of production or distribution that benefits consumers. [42] The Linkage Act is changing. Although the Supreme Court has in the past considered certain obligations to be illegal per se, lower courts have begun to apply the more flexible “convenience rule” to assess the competitive impact of tied selling. The cases concern certain facts, but the general rule is that product matching raises antitrust issues if it restricts competition without bringing benefits to consumers. Banks are allowed to take measures to protect their loans and guarantee the value of their investments, such as .
B require guarantees or guarantees from borrowers. The law frees so-called “traditional banking practices” from their illegality per se and, therefore, its purpose is not so much to restrict banks` lending practices as to ensure that the practices used are fair and competitive. The majority of allegations under the BHCA are dismissed. Banks still have some leeway in the design of loan agreements, but if a bank clearly exceeds the limits of decency, the plaintiff is compensated with triple damages. 74. Antitrust-IP Guidelines § 5.3 (which states that, in exercising their prosecutorial discretion, agencies “shall take into account both anti-competitive effects and efficiency gains resulting from an undertaking”). If a seller requires buyers to purchase a second product or service as a condition of receiving a first product or service, this may conflict with federal antitrust laws. This is called a tied selling agreement or a binding agreement. Few types of antitrust behavior have been dealt with as comprehensively by the Supreme Court as binding agreements. This practice, which is in itself illegal if certain conditions are met, can be defined as an agreement by a party to sell a product [the binding product], but only on the condition that the buyer also buys another (or related) product, or at least agrees that it does not buy that product from another supplier. Despite this considerable attention from the Supreme Court, there is as much warmth as there is light in this area.
The doctrine that has evolved is often unpredictable and often irrational, and the rules in place make analysis much more complicated than necessary. A simpler and more direct approach is long overdue. A tied selling contract occurs when a seller, by virtue of a contractual or technological requirement, makes the sale or lease of a product or service subject to the customer`s consent to the acquisition of a second product or service. (2) The term “coupling” is most often used by economists when the proportion in which the customer purchases the two products is not fixed or fixed at the time of purchase, as in a “requirements-related” sale. (3) A bulk sale generally refers to a sale where the products are sold only in fixed shares (e.g. B a pair of shoes and a pair of laces or a newspaper, which can be considered as a set of sections, some of which may not be read by customers at all). Grouping can also be called packet binding. (4) In U.S. jurisprudence, the terms “linkage” and “bundling” are sometimes used interchangeably. 5. Regardless of whether the legal analysis applied to the pooling of intellectual property is a form of rule in itself or the rule of the most sought-after reason, the plaintiff must demonstrate that a defendant has market power over the binding product.
Recognizing that “Congress, antitrust authorities, and most economists have all concluded that a patent does not necessarily confer market power on the patent owner,” the Supreme Court ruled that “in all cases involving a tied selling agreement, the plaintiff must prove that the defendant has market power over the binding product.” (50) Market power should therefore not be presumed solely on the basis of the existence of a patent. (51) As the Court has stated since the late 1940s, when the Supreme Court declared in the International Salt Co.c case. United States that “it is in itself unreasonable to exclude competitors from a significant market”(15) and in Standard Oil Co.c. United States, that `[t]he agreements serve no purpose beyond the suppression of competition`(16), the US courts have concluded that tying in itself is unlawful. (17) Although the 1984 opinion of the Court of Justice in the Jefferson Parish case confirmed the continuing role of an analysis itself(18), it stressed that market power in the binding product was a prerequisite for anarchy in itself. (19) Later that year, the Court of Justice stated that the application of the rule itself to tying had turned into a market analysis: the General Court would then have to determine whether it is the particular type of tying agreement that should be declared illegal – the question of liability. While it is rare to find links that have pro-competitive effects, there are still three categories of tied selling agreements – those that are still illegal (which are inherently inappropriate), those that are illegal only after a review of the rule of reason, and those that are not in both approaches. .